I must confess that there was a time in my life when the concept of being around someone with dementia or maybe a young adult with developmental disabilities produced me uncomfortable. Growing up as a healthier teenager, I saw the world via rose-colored glasses. I in no way noticed senior care or dwelling care marketing or concerned myself with where my parents would go when I could no longer care for them.
It really is fascinating how we don't look for long-term care services and even pay much consideration to their existence till we want them. As a result, the public awareness amount of most community-based solutions and senior care selections is rather low. Unless you function in overall health care, you might or might not be exposed to individuals who serve or are served by this increasing market. But I assume there can be another purpose.
Frequently management for senior care marketing clientele use communication techniques that operate for mainstream firms. Whilst a story inside the nearby newspaper or perhaps a particular occasion that generates leads could be thought of a results, it really is probably not the kind of public relations that brands you within the market place and differentiates you from other senior care providers.
When your job will be to create publicity about a company that supplies care, you will need to understand who needs the care, how challenging it is actually to care for that person and why your business is supplying a far better excellent of life than the competitors. For some senior care marketing practitioners, the closest they actually get to their individuals and health care pros is by way of a brochure's description. You will discover no "relations" with this audience, but you've been offered the duty of telling their story, explaining the advantages of your service and in some cases responding on line with hands-on encounter you don't truly have.
McDonald's award-winning ad about an employee with Downs Syndrome not just gave you a sense of his life and his caregiver, but how this business has permitted him to become a part of his neighborhood.
In health care and particularly the senior Brightstar Care sector, there has to be connectivity with your audience. We're all far better at explaining some thing when we are able to relate towards the predicament. You've heard the old adage, "wait till you have walked in my shoes". Effectively, believe it or not, empathy is often a crucial element in establishing effective marketing and public relations for the senior care business.
Regardless of whether you happen to be gathering data from a clinician or interviewing a caregiver, basically being in their presence provides a completely different point of view that could carry over into future senior care marketing and communication strategies.
Now may be the time for you to get out of the comfort zone and appear for what genuinely makes your senior care business special. Walking within the same shoes because the property care nurse who cares for a person with dementia or an adult day care manager who plans activities for young adults with disabilities, will open your eyes to the level of compassion, patience and knowledge essential to operate within this business. Being about people who face physical and mental challenges beyond our imagination tends to make us eager to assist in any way we can and makes your senior care marketing message a lot more compelling.